Q7Leader Dashboard

Q7Leader · Cohort Staircase📊 Last 12 ISO weeksRefreshed 21 Apr 2026, 13:21

Stage 3 — Exploring

1,310

SME522

ICP475

Enterprise313

Stage 4 — Understands

647

SME210

ICP268

Enterprise169

Stage 5 — Convinced

352

SME163

ICP140

Enterprise49

Stage 6 — Evaluating

SME15

ICP18

Enterprise10

Stage 7 — Customer

SME34

ICP25

Enterprise10

Transition

Segment

Entry asset (what brought them into Stage 3)

Rows: 13 cohort weeks

Cohort staircase — cumulative conversion rate

Reads as: of the cohort of contacts who entered Stage 3 in week X, what % had reached Stage 4 by bucket Y.

Cohort	Size	W1	W2	W3	W4	M2	M3
2026-W17 Apr 20 – Apr 26	9	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%
2026-W16 Apr 13 – Apr 19	54	7.4% 2026-W16 · W1 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%	7.4% 2026-W16 · W2 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%	7.4% 2026-W16 · W3 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%	7.4% 2026-W16 · W4 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%	7.4% 2026-W16 · M2 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%	7.4% 2026-W16 · M3 bucket 4 converters out of 54 (7.4%) What drove them equal_pay_attended3 · 75% hr_discovery_reg1 · 25%
2026-W15 Apr 6 – Apr 12	48	14.6% 2026-W15 · W1 bucket 7 converters out of 48 (14.6%) What drove them equal_pay_attended7 · 100%	18.8% 2026-W15 · W2 bucket 9 converters out of 48 (18.8%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	18.8% 2026-W15 · W3 bucket 9 converters out of 48 (18.8%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	18.8% 2026-W15 · W4 bucket 9 converters out of 48 (18.8%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	18.8% 2026-W15 · M2 bucket 9 converters out of 48 (18.8%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	18.8% 2026-W15 · M3 bucket 9 converters out of 48 (18.8%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%
2026-W14 Mar 30 – Apr 5	43	14.0% 2026-W14 · W1 bucket 6 converters out of 43 (14.0%) What drove them equal_pay_attended6 · 100%	20.9% 2026-W14 · W2 bucket 9 converters out of 43 (20.9%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	20.9% 2026-W14 · W3 bucket 9 converters out of 43 (20.9%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	20.9% 2026-W14 · W4 bucket 9 converters out of 43 (20.9%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	20.9% 2026-W14 · M2 bucket 9 converters out of 43 (20.9%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%	20.9% 2026-W14 · M3 bucket 9 converters out of 43 (20.9%) What drove them equal_pay_attended8 · 89% hr_discovery_reg1 · 11%
2026-W13 Mar 23 – Mar 29	74	43.2% 2026-W13 · W1 bucket 32 converters out of 74 (43.2%) What drove them equal_pay_attended32 · 100%	48.6% 2026-W13 · W2 bucket 36 converters out of 74 (48.6%) What drove them equal_pay_attended36 · 100%	50.0% 2026-W13 · W3 bucket 37 converters out of 74 (50.0%) What drove them equal_pay_attended37 · 100%	51.4% 2026-W13 · W4 bucket 38 converters out of 74 (51.4%) What drove them equal_pay_attended38 · 100%	51.4% 2026-W13 · M2 bucket 38 converters out of 74 (51.4%) What drove them equal_pay_attended38 · 100%	51.4% 2026-W13 · M3 bucket 38 converters out of 74 (51.4%) What drove them equal_pay_attended38 · 100%
2026-W12 Mar 16 – Mar 22	72	25.0% 2026-W12 · W1 bucket 18 converters out of 72 (25.0%) What drove them equal_pay_attended17 · 94% hr_discovery_reg1 · 6%	37.5% 2026-W12 · W2 bucket 27 converters out of 72 (37.5%) What drove them equal_pay_attended26 · 96% hr_discovery_reg1 · 4%	41.7% 2026-W12 · W3 bucket 30 converters out of 72 (41.7%) What drove them equal_pay_attended29 · 97% hr_discovery_reg1 · 3%	43.1% 2026-W12 · W4 bucket 31 converters out of 72 (43.1%) What drove them equal_pay_attended30 · 97% hr_discovery_reg1 · 3%	44.4% 2026-W12 · M2 bucket 32 converters out of 72 (44.4%) What drove them equal_pay_attended31 · 97% hr_discovery_reg1 · 3%	44.4% 2026-W12 · M3 bucket 32 converters out of 72 (44.4%) What drove them equal_pay_attended31 · 97% hr_discovery_reg1 · 3%
2026-W11 Mar 9 – Mar 15	243	2.5% 2026-W11 · W1 bucket 6 converters out of 243 (2.5%) What drove them equal_pay_attended6 · 100%	53.1% 2026-W11 · W2 bucket 129 converters out of 243 (53.1%) What drove them equal_pay_attended128 · 99% hr_discovery_reg1 · 1%	54.7% 2026-W11 · W3 bucket 133 converters out of 243 (54.7%) What drove them equal_pay_attended132 · 99% hr_discovery_reg1 · 1%	54.7% 2026-W11 · W4 bucket 133 converters out of 243 (54.7%) What drove them equal_pay_attended132 · 99% hr_discovery_reg1 · 1%	55.6% 2026-W11 · M2 bucket 135 converters out of 243 (55.6%) What drove them equal_pay_attended134 · 99% hr_discovery_reg1 · 1%	55.6% 2026-W11 · M3 bucket 135 converters out of 243 (55.6%) What drove them equal_pay_attended134 · 99% hr_discovery_reg1 · 1%
2026-W10 Mar 2 – Mar 8	73	6.8% 2026-W10 · W1 bucket 5 converters out of 73 (6.8%) What drove them equal_pay_attended5 · 100%	17.8% 2026-W10 · W2 bucket 13 converters out of 73 (17.8%) What drove them equal_pay_attended12 · 92% hr_discovery_reg1 · 8%	19.2% 2026-W10 · W3 bucket 14 converters out of 73 (19.2%) What drove them equal_pay_attended13 · 93% hr_discovery_reg1 · 7%	21.9% 2026-W10 · W4 bucket 16 converters out of 73 (21.9%) What drove them equal_pay_attended15 · 94% hr_discovery_reg1 · 6%	23.3% 2026-W10 · M2 bucket 17 converters out of 73 (23.3%) What drove them equal_pay_attended16 · 94% hr_discovery_reg1 · 6%	23.3% 2026-W10 · M3 bucket 17 converters out of 73 (23.3%) What drove them equal_pay_attended16 · 94% hr_discovery_reg1 · 6%
2026-W09 Feb 23 – Mar 1	120	0.8% 2026-W09 · W1 bucket 1 converters out of 120 (0.8%) What drove them equal_pay_attended1 · 100%	5.0% 2026-W09 · W2 bucket 6 converters out of 120 (5.0%) What drove them equal_pay_attended6 · 100%	13.3% 2026-W09 · W3 bucket 16 converters out of 120 (13.3%) What drove them equal_pay_attended15 · 94% hr_discovery_reg1 · 6%	15.8% 2026-W09 · W4 bucket 19 converters out of 120 (15.8%) What drove them equal_pay_attended18 · 95% hr_discovery_reg1 · 5%	16.7% 2026-W09 · M2 bucket 20 converters out of 120 (16.7%) What drove them equal_pay_attended19 · 95% hr_discovery_reg1 · 5%	16.7% 2026-W09 · M3 bucket 20 converters out of 120 (16.7%) What drove them equal_pay_attended19 · 95% hr_discovery_reg1 · 5%
2026-W08 Feb 16 – Feb 22	114	7.0% 2026-W08 · W1 bucket 8 converters out of 114 (7.0%) What drove them equal_pay_attended6 · 75% performance_management_attended2 · 25%	8.8% 2026-W08 · W2 bucket 10 converters out of 114 (8.8%) What drove them equal_pay_attended8 · 80% performance_management_attended2 · 20%	16.7% 2026-W08 · W3 bucket 19 converters out of 114 (16.7%) What drove them equal_pay_attended16 · 84% performance_management_attended2 · 11% hr_discovery_reg1 · 5%	20.2% 2026-W08 · W4 bucket 23 converters out of 114 (20.2%) What drove them equal_pay_attended19 · 83% hr_discovery_reg2 · 9% performance_management_attended2 · 9%	23.7% 2026-W08 · M2 bucket 27 converters out of 114 (23.7%) What drove them equal_pay_attended22 · 81% performance_management_attended3 · 11% hr_discovery_reg2 · 7%	23.7% 2026-W08 · M3 bucket 27 converters out of 114 (23.7%) What drove them equal_pay_attended22 · 81% performance_management_attended3 · 11% hr_discovery_reg2 · 7%
2026-W07 Feb 9 – Feb 15	67	4.5% 2026-W07 · W1 bucket 3 converters out of 67 (4.5%) What drove them equal_pay_attended3 · 100%	10.4% 2026-W07 · W2 bucket 7 converters out of 67 (10.4%) What drove them equal_pay_attended7 · 100%	22.4% 2026-W07 · W3 bucket 15 converters out of 67 (22.4%) What drove them equal_pay_attended15 · 100%	31.3% 2026-W07 · W4 bucket 21 converters out of 67 (31.3%) What drove them equal_pay_attended21 · 100%	38.8% 2026-W07 · M2 bucket 26 converters out of 67 (38.8%) What drove them equal_pay_attended25 · 96% hr_discovery_reg1 · 4%	38.8% 2026-W07 · M3 bucket 26 converters out of 67 (38.8%) What drove them equal_pay_attended25 · 96% hr_discovery_reg1 · 4%
2026-W06 Feb 2 – Feb 8	46	19.6% 2026-W06 · W1 bucket 9 converters out of 46 (19.6%) What drove them equal_pay_attended9 · 100%	19.6% 2026-W06 · W2 bucket 9 converters out of 46 (19.6%) What drove them equal_pay_attended9 · 100%	21.7% 2026-W06 · W3 bucket 10 converters out of 46 (21.7%) What drove them equal_pay_attended10 · 100%	37.0% 2026-W06 · W4 bucket 17 converters out of 46 (37.0%) What drove them equal_pay_attended17 · 100%	47.8% 2026-W06 · M2 bucket 22 converters out of 46 (47.8%) What drove them equal_pay_attended22 · 100%	47.8% 2026-W06 · M3 bucket 22 converters out of 46 (47.8%) What drove them equal_pay_attended22 · 100%
2026-W05 Jan 26 – Feb 1	32	28.1% 2026-W05 · W1 bucket 9 converters out of 32 (28.1%) What drove them equal_pay_attended9 · 100%	31.3% 2026-W05 · W2 bucket 10 converters out of 32 (31.3%) What drove them equal_pay_attended10 · 100%	31.3% 2026-W05 · W3 bucket 10 converters out of 32 (31.3%) What drove them equal_pay_attended10 · 100%	43.8% 2026-W05 · W4 bucket 14 converters out of 32 (43.8%) What drove them equal_pay_attended14 · 100%	53.1% 2026-W05 · M2 bucket 17 converters out of 32 (53.1%) What drove them equal_pay_attended17 · 100%	53.1% 2026-W05 · M3 bucket 17 converters out of 32 (53.1%) What drove them equal_pay_attended17 · 100%

Legend:0%<6%6–12%12–20%20–30%30–45%>45%

Cohort size over time

Unique contacts entering the Stage 3 stage each week. Low sizes = cohorts too small to read too much into.

Data source: HubSpot (marketing events + deals + CSV forms, state-machine replay)

Refreshes daily at 08:00 local time via the daily-cohort-refresh scheduled task (HubSpot marketing events + deals → state-machine replay → cohort aggregation).

Funnel workflows A/B/C activated 2026-04-20; historical cohorts before that date come from the v2 backfill.